Its that time of the year when all the SEO guys come out with their SEO checklists and cheat-sheets for another new year for On Page SEO, Backlinking, seo tools, video seo, wordpress seo checklists and the list goes on. Some do a complete revamp while others simply update their content and they produce something fresh to either help get us through the next 12 months or make sure they get traffic for the next 12 months.
So i decided to take a different approach to one of the most popular topics and thats on page SEO as it means something completely different to me now than it did just 3 or 4 years ago. Perhaps with changes to what Google wants and likes, or perhaps its just growth and experience. Either way its made for an interesting take on one of the most duplicated SEO topics around and we approach it with a fresh perspective and the aim of improving your content marketing SEO for longer than 12 months!
Lets Get Started With This Infographic and then i will expand on each point and add some videos under that to give you a better insight on how to rock your content with SEO best practices and some suggestions that i just know have never been taught anywhere else 🙂
Compelling Title Tag With Your Main Keyword
SEO experts suggest that the keyword should be front loaded at the beginning of the title, which is fine, but only if it reads well.
Write for humans first and not for search engines.
Your title has a major impact on your CTR from the search engines which is a bigger ranking factor, so focus first on crafting your title for clicks by creating scarcity, curiosity or even controversy and fit your main keyword in there anywhere.
See My Example Below Using The Title Tag Preview & Google SERP Simulator Tool From http://www.seomofo.com/snippet-optimizer.html
Tip: Using Brackets and Snippets Make Your Title and Description Stand Out and using list style posts with an odd number in creases CTR too