I recently stumbled on a blog post that sounded interesting, and when I clicked through and I landed on the page, I was immediately presented with an offer for a 5 Minute Marketing makeover.
What interested me was the headline, the full page overlay/splash page option form and I decided to follow through to see what the funnel was behind it.
As marketers we are always looking at how others are doing stuff and I recently had a 29% conversion myself offering a chrome extension for my YouTube SEO checklist using a full page optin form so my interest was peaked and wondered how this would work with a great headline like this and an infotype offer rather than a tool.
As I went through the funnel it morphed into a paid offer and was pretty well put together. So in this week’s webinar I wanted to cover a strategy I have created to take this further.
We will be creating what I’m calling a thematic funnel. Which will have the 5 minute makeover theme for traffic, 4 videos and we will use this funnel to build authority, trust, get people familiar with the quality of the training and to cap it all off we’ll get them to whitelabel our email.
It’s pretty simple but you need to follow the steps and in a future blog post we can come back and look at the results, let’s call it a case study and see if the theory pans out as well I expect it to but with the focus being on high quality training to ensure the success.
Watch the webinar replay below...
Step 1…. The Offer & Content
Yeah I know it's two traffic themes here, So we will do one for free traffic and one for low cost traffic to separate them. For now though we will focus on one of these for a funnel that I can map out the steps for you without confusion.
So our 4 videos could be something like this….
“5 Minute Traffic Hacks That You Can Do Today”
Video 1 – Tap Into High Quality Targeted Forum Traffic
Video 2 – Using “FREE” Offers to Drive Fast Traffic
Video 3 – Free Social Traffic Campaigns That Run Forever
Video 4 – 5 Minute Set & Forget Blog Promotion Strategy For An Extra 1000+ Visitors Per Blog Post
Ok the last one need to be thought on more and I need to shorten the headline, but you can see what the theme is and the quality of the training that I will be offering people.
To deliver this thematic funnel we are going to deliver the content in FOUR different places and in steps.
In doing this we will..
- Build Authority
- Build Familiarity
- Over Deliver On What They Receive
- In Doing That We Will Build Trust
- Build Excitement
- Get my email white labeled so that I can market to them properly and increase open rates
Step 2 - Delivery
The first traffic video…
Will be on the landing page and we use that to show the quality of the training, this video will be short, to the point, high value and make them want to get the other 3 videos.
The second video…
Will be on a thank you page that they will be redirected to IMMEDIATELY after they submit their email and before they have to confirm the email.
There will be a reminder on that page to confirm the email and get the third video PLUS a free tool. The tool in this case can be a simple like a PDF checklist, a chrome extension, an infographic or something similar but it MUST have actionable tips in a step by step format.
The third video…
Will be delivered via autoresponder when they confirm their email with the free tool we have promised in video 2 thank you page and we will tell them that to get video 4 plus a surprise bonus that they must hit the reply button to the email and we will send that 4th video and extra bonus to them...This whitelabels your email!
I will add a link here later when I have set the first funnel up and you can test it for yourself and hopefully give me some feedback.
Click here to see the thematic funnel which has for now been simplifiedwe have one thank you pageand we ask them to reply from there to get some extra tools.
Remember the focus is on Quality content so that we can build that authority and so that we give a great first impression.
Stay tuned for an update on this over the next 24 hours 🙂
In the meantime you can watch the webinar replay where I explain this strategy in much more detail, show how to take other people’s epic content and use it for list building and traffic and a 5 minute social growth hack that you could do once a week to gain more followers.
So far we have covered what thematic funnels are and how to use them to quickly build trust and authority and build a list that white labels your email, and we took that further with trinity funnels using minicraping, thematic funnels and tripwire style upsells